Check out Side Hug on PJM’s Spotify Playlist below
On debut album New Language, Chicago’s Side Hug encourages us to embrace change both in our lives and in their sound. Out in October on Easy Does It Records, preceded by monthly singles, its ten tracks explore change as a positive state while introducing sonics that have shifted from the band’s earlier folk-flecked indie rock to darker, more layered shoegaze-y post-punk. Born from late night jams nearly a decade ago, the nostalgic indie/folk fusion of Side Hug’s 2017 debut EP Also and 2019 follow-up Wasted Summer evolved into a more embroidered palette, first incorporating Americana and then, spurred in part by dystopian pandemic emotions, post-punk, shoegaze, and art-rock. New Language is Side Hug’s most coherent collection to date, informed by the vibrant Chicago indie scene alongside the likes of Radiohead, The Strokes, The Cure, and Tame Impala.
You can find Side Hug here sidehugchi.com
All photos by: Joanna Urchima https://www.instagram.com/soyjoannalinda/?hl=en
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